Applicants per opening and advertising costs per hire are the most widely used metrics for recruitment advertising impact
Most organizations use an array of metrics to gauge the impact of their recruitment advertisement initiatives. In fact, only 13% of respondents say their organization does not use any metrics in this area.
The most commonly used metrics are applicants per opening (39%) and advertising costs per hire (37%).
The leading metric for social recruiting is number of visits
Seventy-nine percent of organizations say they use some form of metric for social recruiting, with the most widely cited ones being:
- number of visits to a site (33%)
- click through rates (29%)
- time to fill/time to hire (29%)
