Mô tả công việc
A. Strategy & Planning
- Participate in developing annual, quarterly, and monthly marketing plans aligned with the company’s business objectives.
- Analyze market trends, consumer behavior, and competitors’ activities to propose effective marketing strategies.
- Propose marketing budgets and communication plans for each campaign.
B. Marketing Execution Management
- Manage and supervise the execution of advertising, PR, digital marketing, events, and trade marketing campaigns.
- Coordinate with the sales team to implement promotional programs, product displays, POSM, and activations at points of sale.
- Work with media agencies, suppliers, and printing/event partners to ensure quality and timely delivery.
- Manage brand content and visual identity across digital channels such as the company website, Facebook, YouTube, TikTok, and e-commerce platforms (Shopee, Lazada, Tiki, etc.).
C. Brand Management
- Ensure that the Rinnai brand image strictly follows the global Corporate Identity (CI) guidelines.
- Collaborate with partners and internal departments to maintain consistent brand communication.
- Propose and execute brand awareness and enhancement campaigns in Vietnam.
D. Team Management & Development
- Supervise, guide, and train junior marketing staff.
- Evaluate employee performance and competencies; recommend development plans to strengthen team capabilities.
Yêu cầu công việc
- Bachelor’s degree in Marketing, Communications, Business Administration, or related fields.
- Minimum 5 years of experience in Marketing, including at least 2 years in a team leader or assistant managerial role.
- Preferably experienced in consumer goods, home appliances, or electronics industries.
- Strong knowledge of Digital Marketing, Trade Marketing, Brand Management, and Consumer Insights.
- Proficient in MS Office and digital platforms such as Google, Meta, Zalo Ads, SEO, and CRM systems.
Kỹ năng công việc cần có
Digital Marketing
Trade Marketing
Brand Management