Trade Marketing Manager


Job description

  • Plan, execution of marketing strategies and sales-related events for all company products based on Brand Marketing directives;
  • Conduct detailed and timely program performance updates considering all relevant personnel in order to track, monitor and adjust efforts to produce desired outcomes in all key business segments;
  • Lead and/or assist with execution of Retailer incentives/ Dealer Program, sampling opportunities, general category, new product / initiative education, selling stories, events, etc...
  • Monitor usage of, create best practices and assist in development of Point-of-Sale as an integral piece of promotional strategy;
  • Contribute to the development of the Annual Plans for the brand by channel of trade;
  • Manage the National Merchandising Program (sourcing of all POSM items, budget, allocations, return on investment);
  • Responsible for the National Trade Marketing Budget (track all spend, monthly reporting).

Job Requirement

  • University graduated (Marketing or related fields);
  • At least 3 years of trade marketing management experience, especially in FMCG industry;
  • Former background in sales is preferable;
  • Knowledge of tools, techniques, category management & trade channels (mass market and traditional trade);
  • Strategic, organized and business-driven approach;
  • Good role-based leadership and decision making;
  • Able to work under strict timelines & manage workloads effectively;
  • Willing to travel & field visit frequently;
  • Can do multitask and start up business working environment.

Required Job Skills

marketing sales brand education sale merchandising budget management fmcg leadership